mnyou - mobile payment platform
Investment or outright purchase; Auckland
$1,500,000 - $2,000,000 (subject to purchase option) - Auckland
mnyou (www.mnyou.co.nz) is a mobile payments platform, initially targeted at hospitality to create a better in venue dining experiences. Their target market is busy gastro pubs where socialising is the focus, not standing in queues waiting.
mnyou have proven the concept, demonstrated success and technical reliability and are ready to take the business to the next level.
Their system architecture was developed with flexibility in mind. Their API and product cataglogue structure are able to be applied to many verticals.
The commercial model is to take a small percentage of the transaction fee, mnyou then cover the cost of processing the transaction and take a margin to run the platform and business. Through their reporting system mnyou provide customer loyalty metrics to the venues to measure their marketing efforts.
This reporting is currently provided free of charge as a value add.
Highlights
Mobile payments platform for in-venue dining
- $1M processed transaction volume
- >18,000 users in New Zealand
- 3 apps, (mobile, front of house, back of house)
- Supported hospitality venues to create new takeaway offerings and meet level 2 & 3 requirements during lockdown periods
mnyou has now passed the trial period and have proved the concept through its commercialisation. Their view is that the core product could have multiple applications and revenue streams through 'white labelling' and the collection and analysis of consumer date. As such, the Directors have decided to raise capital to expedite this process.
The Offer
Option 1 - Through the issue of new shares, the Directors are looking to raise $1,500,000 for 37.5% of the company. Thus making the post money valuation $4,000,000.
Option 2 - Outright purchase of 100% of the current shares at a cost of $2,000,000. This may appeal to an organisation that can merge mnyuou into their current structure. The Founder and CTO are willing to remain with the company if required by the purchaser.